In 2021, founder of goat yoga Lainey Morse was struggling to keep her business afloat.

“I trademarked the name The Goatel in 2017 and hadn’t really done anything with that idea until the pandemic hit,” Morse told Travel + Leisure. “We were facing zero revenue coming in, and we needed a pandemic-proof idea to survive. We had a dozen locations at the time, and a few had the ability to do vacation rentals. The Goatel fit that bill,” she continued, emphasizing that many people craved going into nature alone to be with animals or to have a safe space for themselves.

In spring of 2020, Morse launched the first Goatel at No Regrets Farm in Monroe, Oregon, as a day space rental. ⇒READ MORE