Original Goat Yoga TM wasn’t anticipated. There were no business plans or focus groups to point the way. However, its core existed in the form of a nightly farm walk that visitors came to know as “Goat Happy Hour ®.” Those walks led Lainey Morse to understand that she was essentially ‘farming happiness’ by delivering animal therapy in the form of attention seeking goats and rural vistas. Nonetheless, she was a long way from the lightening bolt moment that became goat yoga.
The Original Goat Yoga Mission is to farm happiness by providing; 1. A joyful experience that improves mental and physical health though the healing powers of nature and animals. 2. The economic development of rural households and family farms throughout the world through agritourism.
The first sign that the forecast might change came at the suggestion of local yoga instructor Heather Davis. Her request to hold a yoga class on Lainey’s farm became the world’s first goat yoga event one lazy summer day in August of 2016. Not anticipating what would become, Lainey sent pictures from that event to Modern Farmer magazine with the thought that it might make for fun dinner conversation if they were printed; That was an understatement!
It turns out that being struck by lightening sounds like a phone ringing off-the-hook with worldwide interview requests. Flash forward to today and Original Goat Yoga has become a support service for tens of farms nationwide, a placement service for employee health and wellness events, a source of joy for ten’s of thousands of attendees, and a financial backstop for farms and rural households nationwide. Essentially, Original Goat Yoga now exists to spread a movement based on the unexpected, but very real joy that goat yoga brings.
On this website you will see locations that have the “Original Goat Yoga” seal of approval. Those locations are licensing the Original Goat Yoga brand, have been vetted as providing appropriate veterinary care, a focus on a calm and happy event environment, and an attestation that their goats are loved and that the location abides by certain ethical business practices. Our Headquarters provides all business development, customer service, event coordination, marketing and social media services.
You will also see locations on the website that are categorized as “Affiliates.” These locations have their own brand and run their own businesses and sell their tickets on our platform. Original Goat Yoga reserves the right to de-list them for unethical business practices, but they have not been vetted to the same degree as ‘Originals.’
What do you do when you’ve just been diagnosed with an incurable autoimmune disease, you are going through a divorce, and your job of ten years is winding down? Do you throw caution to the wind and start something the world has never known, or do you play it safe?
Playing it safe was not an option for Lainey Morse. Instead, she drew inspiration from the happy distractions provided by six adorable goats and in 2016, Original Goat Yoga was born!
Are you interested in becoming an Original Goat Yoga™ Satellite Location? Goat Yoga spanned the globe in 2016 and was touted as the best yoga class of all time! We’re excited to branch out nationally and internationally to bring the Original Goat Yoga™ brand to the World where we farm happiness! We know what it takes to establish a successful goat yoga location and we’ve made this an easy to adopt business model. I’m very excited to help you succeed in building your very own Goat Yoga business.
"The class was amazing. Lainey is clearly very passionate about what she does. The goats were all amazing! They’d climb on us, under us and around us. I left smiling for the rest of the day."