The naysayers that predicted goat yoga would be a fad on par with pet rocks and mood rings have been more quiet after several years of goat yoga’s explosive growth, increasing popularity, and its use as a foundation of agritourism.
While the draw for family farmers and rural households to hold goat yoga events has been easy to understand, the continued expansion of the goat yoga market and increasing attendance numbers seems more difficult to explain.
Until, that is, one realizes three things. First, over the last 50 years, the U.S., and much of the world, have become predominantly urban. Second, the rates of depression and anxiety disorders can be up to 280% greater in urban households compared to rural. And finally, animal assisted therapy has been shown repeatedly to improve feelings of health and wellbeing. READ MORE
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