No kidding: The new goat yoga craze is selling out classes everywhere from Ohio to Arizona.
Perhaps unsurprisingly, the adorable concept—in which participants practice yoga while tiny goats amble around and sometimes cuddle with them, or hop on their backs—was born in Oregon. It was the brainchild of a freelance photographer and farm owner named Lainey Morse, who began hosting goat yoga events last summer.
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Tags: animal-assisted therapy, female entrepeneur, female founder, founder, Founder of Goat Yoga, goat therapy, goat yoga, lainey morse, original goat yoga, viral marketing, women in business