The Rise of Goat Yoga: Gimmick or Genius?

Following her divorce and the diagnosis of an autoimmune disease, Lainey Morse fell into a depressive rut. Fortunately, these dark hours did spark an innovative concept that has since swept the nation. Though you may not be familiar with Lainey, you have most likely heard of her trendy entrepreneurial idea: goat yoga. Morse relays that during this melancholy period in her life, she would often step into her barn and spend quality time with her goats. She found that merely interacting with these goats had become a major source of solace and joy. This inspired her to combine goat time with another form of stress relief, i.e., yoga. READ MORE

Tags: female entrepreneurs, female founders, Founder of Goat Yoga, goat yoga, lainey morse, original goat yoga, women in business, yoga